Once a builder has two or three projects going, a familiar pattern appears. Each project gets its own microsite, a small separate website with its own domain, built by whichever agency handled that launch. The company website, if there is one, shrinks to a page with a logo and a phone number.
It feels logical. Each project has its own name, its own brochure and its own buyers. But on the web, scattering projects across separate sites works against you in a few quiet ways.
What goes wrong with one site per project
Every new domain starts from zero in Google. Whatever trust your company name has built, through years of work and completed buildings, does not carry over to a brand-new address. Each microsite has to earn its place on its own.
The upkeep multiplies. Three sites means three logins, three renewal dates and three sets of enquiry forms landing in three different inboxes. Something always gets missed. A price changes on one site and not another. A domain renewal lapses, and the address printed on your hoardings now shows an error page, or worse, gets bought by someone else.
And buyers lose the most persuasive thing you have: your track record. A family looking at your new project in Mysuru cannot easily see that you completed two buildings in Vijayanagar on time, because those live on another site, or nowhere at all.
One company, one website, a page per project
The alternative is one website on your company's domain, with a proper page for each project. A structure that works for most builders looks like this:
- A home page about the company
- A projects page listing every project
- One page per project, each with its own address
- Completed projects kept, never removed
- A company page with your history
- One contact page and one enquiry inbox
Each project page carries its own facts: RERA number, unit types with carpet areas, price range, registered completion date, floor plans, construction updates and location. Each has a clean address like yourcompany.in/projects/project-name that you can print on a hoarding and share on WhatsApp.
On the projects page, group by status so buyers can find what they need: ongoing, upcoming and completed. If you build in more than one city, say Pune and Nashik, group by city as well.
A single site also keeps enquiries tidy. Every form can tag the project automatically, so the right sales team gets the right lead without anyone forwarding emails. You can give each project's sales manager access to their own project's enquiries without handing them the whole business, which is the subject of giving your team access without handing over the keys.
Projects can still have their own identity
Builders sometimes resist one website because each project has its own brand: its own logo, its own colours, its own mood. That can still live inside one site. A project page can carry the project's logo, photographs and tone, while the menu, the enquiry form and the company details stay consistent.
What matters is that the buyer can always see who is behind the project, and can move from a new launch to your track record in one tap. If you are choosing a look for the site as a whole, it helps to see a few options side by side, like the ones on our themes page.
Keep completed projects working
When a project sells out and the OC is in hand, do not delete its page. Change the status to completed, add the handover date and photos of the finished building, and leave it there. It becomes evidence for every future buyer. People keep searching for a completed project's name for years: residents, resale buyers, relatives checking on your work. A page that answers them keeps your name in front of them. There is more on this in don't delete sold listings.
If you already have microsites
You do not need to throw them away overnight. Move each project's content onto a page on your main site. Then set up a permanent redirect from the old microsite to the new page. A permanent redirect is a simple instruction on the old domain that sends every visitor, and Google, straight to the new address, so old hoardings, QR codes and bookmarks keep working.
Keep renewing the old domains for a good while after that. Letting them lapse is exactly how printed links end up pointing at somebody else's site. If you are still settling on the main address itself, read choosing a domain name for a real estate business.
This week
Make a simple list of every project you have ever built or launched, and every web address you own, with its renewal date. Mark which projects have no page anywhere. That list is the outline of your projects page, and the renewal dates are the first thing to protect. Put each one in your calendar a month early.
