01 · The journal
For brokers, builders and PG owners · India
For builders
Practical guides, written for the people who run property businesses rather than for other marketers. No page-one promises, no invented statistics. What to do this week.
02 · Latest
03 · In this section
For builders · 5 min readConstruction updates that actually reassure buyersA drone shot captioned 'work in full swing' reassures nobody. Dated, specific, tower-by-tower updates do, and they take less effort than you might think.
For builders · 4 min readShowing unit availability without forcing a sales call'Call for availability' sends many buyers straight back to the portal. Here is how to show what is left without giving away your whole inventory.
For builders · 4 min readBrochure downloads: should you ask for details first?A form in front of your brochure collects numbers. Whether it collects buyers is another question, and it may be hiding your best facts from Google.
For builders · 4 min readPossession dates: the one number you must never fudgeBuyers negotiate the price but plan their lives around the possession date. Here is how to state it, explain it and handle a slip without losing trust.
For builders · 4 min readLaunching a new project online: the first 30 daysA week-by-week plan for a new project's first month online, from RERA registration and one accurate page to knowing where your enquiries came from.
For builders · 4 min readWorking with channel partners without losing your own leadsMost channel partner disputes come down to one question: whose buyer is this? A written policy and timestamped enquiries answer it before it becomes an argument.
For builders · 4 min readWriting about a project's location without brochure cliches'Strategically located' and 'excellent connectivity' tell a buyer nothing. Replace them with drives you timed, places you can name and honest caveats.
For builders · 4 min readWhat buyers find when they search your company nameBefore paying a booking amount, careful buyers search your company name. What they find is your reputation. Here is how to make sure your side is there.
For builders · 4 min readRunning several projects on one websiteA separate microsite for every project scatters your track record and multiplies the upkeep. One website with a page per project usually works better.