01 · The journal
For brokers, builders and PG owners · India
PG and rentals
Practical guides, written for the people who run property businesses rather than for other marketers. No page-one promises, no invented statistics. What to do this week.
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03 · In this section
PG and rentals · 4 min readShowing live room availability for your PGA listing that says 'rooms available' when you are full wastes everyone's evening. Here is a simple way to show which beds are free, and keep it true.
PG and rentals · 4 min readPut the house rules on the website, not in the first callGate timings, guests, food, notice period. If a resident only hears your rules after paying the deposit, you have set up the first argument.
PG and rentals · 4 min readRent listings: showing rent, deposit and maintenance clearlyRent of ₹24,000 sounds simple until the tenant hears about maintenance, the deposit and a painting charge. Show every number upfront.
PG and rentals · 4 min readMarketing a PG to students versus working professionalsA student's parent and an engineer on late shifts want different things from the same room. Decide who you serve, then write for them.
PG and rentals · 4 min readPG photos that don't mislead, and why honesty fills rooms fasterA wide-angle shot that makes a room look twice its size gets a visit. It also gets a walkout. Honest photos bring people who have already said yes.
PG and rentals · 4 min readRental seasons in Indian cities and when to push listingsDemand for PG beds and rented flats rises and falls with college years, joining dates and transfers. Learn your building's rhythm and get ready early.
PG and rentals · 4 min readReviews and trust for a PG businessBefore anyone visits your PG, they read what residents said about it. You cannot control that, but you can earn it, ask for it and answer it well.
PG and rentals · 4 min readExplaining your tenant verification process to applicantsAsking a stranger for ID feels awkward on both sides. Explain what you collect, why, and who sees it before they arrive, and verification builds trust.
PG and rentals · 4 min readCo-living or PG? Describing what you actually offerCalling a PG 'co-living' may earn a click, then a disappointed visitor. Describe what you actually run, and pick the word that honestly fits.